Parada del Sol Rodeo 2026: Your Scottsdale Insider Guide

Planning to experience the Scottsdale rodeo but drowning in confusing information about parades, dates, and sold-out shows?

Most visitors mix up the January parade with the March rodeo. Others buy tickets from scam sites and get turned away at the gate. And almost everyone arrives too late for good parking.

This guide fixes all of that.

Inside, you’ll discover the exact dates and schedule for Rodeo Scottsdale 2026, where to buy legitimate tickets (and avoid the scammers), insider parking hacks the official site won’t tell you, plus the best hotels and after-party spots near WestWorld.

Let’s saddle up.

What Is the Parada del Sol Rodeo?

The Parada del Sol Rodeo (officially “Rodeo Scottsdale”) is a PRCA-sanctioned professional rodeo held March 5-8, 2026 at WestWorld of Scottsdale’s Equidome Arena. This 73rd annual event features eight championship events including bull riding, barrel racing, and bronc riding—celebrating Scottsdale’s 75th anniversary as “The West’s Most Western Town.” Tickets are 100% digital via Bamm Tickets only.

But here’s where most people get confused:

There are actually two separate events with similar names. The Parada del Sol Parade happens in January. The Parada del Sol Rodeo happens in March. Different dates. Different locations. Completely different experiences.

The rodeo itself is sanctioned by the Professional Rodeo Cowboys Association (PRCA). That means these aren’t amateur cowboys—these are professionals competing for points toward the National Finals Rodeo in Las Vegas.

The event is organized by the Scottsdale Charros, an all-volunteer philanthropic group that’s been serving as Scottsdale’s “Goodwill Ambassadors” since 1961. Proceeds support local charities and education programs.

Parade vs. Rodeo: Know the Difference

This table clears up the confusion once and for all:

If you’re reading this in February or March, you’re looking for the Rodeo—and that’s exactly what this guide covers.

Already familiar with other WestWorld events like the Arabian Horse Show or Barrett-Jackson auto auction? The rodeo offers a completely different vibe—raw athletic competition meets Western heritage celebration.

Rodeo Scottsdale 2026: Dates, Schedule & Events

The 73rd Annual Rodeo Scottsdale runs March 5-8, 2026 at the WestWorld of Scottsdale Equidome Arena.

Here’s the deal:

Unlike outdoor rodeos where you’re battling Arizona’s unpredictable spring weather, the Equidome is fully climate-controlled. March temperatures can swing from 65°F to 85°F—inside the arena, you’re comfortable regardless.

2026 Performance Schedule

Each performance lasts 2-3 hours. Plan accordingly for dinner reservations or after-party plans.

8 PRCA Events Explained

Never been to a professional rodeo? Here’s what you’ll see—and what to watch for:

1. Bareback Riding — The most physically demanding roughstock event. Riders grip a rigging (no saddle) while the horse tries everything to throw them. Must hold on for 8 seconds.

2. Steer Wrestling — Cowboys dive from a galloping horse onto a steer and wrestle it to the ground. Fastest time wins. It’s more explosive than it sounds.

3. Team Roping — The only team event. One rider (header) ropes the steer’s horns, the other (heeler) ropes the hind legs. Synchronization is everything.

4. Saddle Bronc Riding — The “classic cowboy” event. Riders must stay in rhythm with the horse’s bucks while maintaining style. It’s athletic ballet on a furious animal.

5. Tie-Down Roping — A technical event rooted in actual ranch work. Rider ropes a calf, dismounts, and ties three legs. Speed and precision determine winners.

6. Barrel Racing — The cowgirls take center stage. Horse and rider sprint around three barrels in a cloverleaf pattern. Fastest time wins—often decided by hundredths of a second.

7. Breakaway Roping — Another women’s event. Similar to tie-down roping, but the rope “breaks away” when the calf is caught rather than requiring dismount.

8. Bull Riding — The headliner. Eight seconds on 2,000 pounds of fury. Scores range 0-100, split evenly between rider performance and bull difficulty.

Between events, you’ll see PRCA specialty acts and a rodeo clown keeping the energy high. Every show opens with the National Anthem and American Flag presentation by the Bridwell Family Drill Team.

Tickets & Prices: Where to Buy (Avoid Scams)

Now, this is critical:

Rodeo Scottsdale uses 100% digital ticketing in 2026. No paper tickets. No physical Will Call. If you show up with a printed confirmation from a third-party scam site, you will be turned away.

Ticket Price Breakdown 2026

Official prices haven’t been fully released, but based on historical data and secondary market analysis:

The average ticket price hovers around $66 based on secondary market data—but buying direct from Bamm Tickets is always cheaper than resale.

Pro Tips for Buying Rodeo Tickets

Buy early. Rodeo Scottsdale sells out every single year. Saturday night goes first, followed by Friday. Thursday and Sunday typically have availability longest.

Download tickets to your phone. The venue operates entirely on digital tickets. Screenshot your QR code as backup in case of spotty cell service at WestWorld.

Check the official site for group rates. Parties of 10+ may qualify for discounts—contact the Charros organization directly.

Best Seats at WestWorld Scottsdale Equidome Arena

Want to know the insider secret?

The Equidome Arena holds 3,300 spectators—intimate compared to massive rodeo venues. That means there really aren’t any “bad” seats. But there are optimal seats depending on your priorities.

Best Seats for Families with Kids

Mid-level reserved seating offers the best value for families. You’re high enough to see the full arena action but close enough for kids to feel the energy. Sunday matinee + mid-level seats = ideal family combo.

Avoid chute-side seats with young children—the noise and proximity can be overwhelming for kids under 8.

Best Seats for Photography

Thursday night is your best bet—smaller crowds mean more flexibility to move around.

For serious photographers, chute-side premium seats put you closest to the bull riding and bronc action. Bring a fast lens—indoor arena lighting requires ISO flexibility.

Best Hotels Near WestWorld Scottsdale for Rodeo 2026

WestWorld sits in North Scottsdale at 16601 N Pima Road—about 20 minutes from Old Town and 30 minutes from Phoenix Sky Harbor Airport.

The best part?

Several quality hotels cluster along the Loop 101 corridor, putting you within 10 minutes of the arena. Here’s how they compare:

Parada del Sol Rodeo 2026 Official Host Hotel

Hilton Garden Inn Scottsdale North/Perimeter Center is the official Rodeo Scottsdale host hotel for 2026.

Budget Hotels Near WestWorld Scottsdale

Want to save money without sacrificing convenience? These options deliver solid value:

Drury Inn & Suites Scottsdale — The best value pick. Free hot breakfast, evening “kickback” (complimentary snacks + drinks from 5:30-7:00 PM), and consistently high reviews. Usually $140-180/night during rodeo weekend.

Hampton Inn & Suites Scottsdale North — Reliable Hilton brand with complimentary breakfast and outdoor pool. Typically $130-170/night. No surprises—exactly what you’d expect.

Residence Inn Scottsdale North — Extended stay format with full kitchenettes. Perfect for families who want to prep quick meals. Around $150-200/night.

Luxury Resorts Near WestWorld Scottsdale

Making rodeo weekend a full luxury experience? North Scottsdale has you covered:

Fairmont Scottsdale Princess — About 15 minutes from WestWorld. World-class spa, multiple pools, five restaurants including the legendary Bourbon Steak. Peak rodeo weekend rates run $400-600/night but the experience justifies every dollar.

Four Seasons Scottsdale at Troon North — The ultimate desert retreat, 20 minutes north of WestWorld. Casita-style rooms, stunning Sonoran Desert views, impeccable service. Expect $500+/night—worth it for special occasions.

Where to Eat Near WestWorld Scottsdale

WestWorld’s Vendor Village offers food options during the event—but it closes once the performance begins. Smart visitors eat before or after.

Here’s what the official site won’t tell you:

The best dining options cluster along the Loop 101 corridor, just 5-10 minutes from WestWorld.

Quick Bites Before the Show

In-N-Out Burger (Scottsdale & Frank Lloyd Wright) — The Arizona classic. Fast, affordable, and you’ll be in and out with time to spare. Perfect for families on a schedule.

Chick-fil-A (Scottsdale 101) — Quick service, consistent quality. The spicy chicken sandwich fuels many a rodeo night.

Chipotle (Raintree & 101) — Build your own bowl, eat fast, get to the arena. Nothing fancy, but it works.

Post-Rodeo Dinner Spots

Shows end around 9:30-10:00 PM (Thursday-Saturday) or 4:30-5:00 PM (Sunday). Plan dinner accordingly.

Mastro’s City Hall (Scottsdale Road) — Upscale steakhouse with late kitchen hours. The butter cake is legendary. Reservations essential on rodeo weekends.

The Mission (Old Town) — Modern Latin cuisine in a historic setting. Great cocktails, lively atmosphere, perfect for post-rodeo energy. Check our Mexican restaurant guide for more options.

Hash Kitchen (Scottsdale Quarter) — For Sunday’s early finish, their brunch runs late and their Bloody Mary bar is unmatched.

What to Wear: Western Fashion Guide 2026

The best part?

You don’t need to dress like a cowboy to enjoy the rodeo. Comfortable clothes work fine. But if you want to embrace the Western vibe—and trust us, it’s more fun when you do—here’s what’s trending in 2026.

Western Fashion Trends 2026

The “Cowboy Core” aesthetic has evolved. It’s no longer about costume—it’s about elevated Western wear.

Statement Boots — Bold colors are in. Electric blue, deep red, turquoise. Hand-stitched patterns and exotic textures (think ostrich, caiman) make a statement. Avoid plain brown unless you’re going for the rancher-authentic look.

Structured Denim — Dark washes and tailored fits dominate 2026. Distressed is out. Bootcut with contrast stitching is back. Denim blazers work for the elevated crowd.

Maximalist Accessories — Chunky turquoise necklaces (statement pieces, not subtle), wide-brim felt hats, vintage hardware belts with substantial buckles.

Men’s Style — Pearl snap shirts with embroidered yokes are the move. Pair with bootcut jeans and a quality leather belt. Avoid the “costume shop cowboy” look—think Yellowstone, not Halloween.

What NOT to Wear

Skip the flip-flops. The Equidome floor gets dusty and crowded. Closed-toe shoes (boots or otherwise) are practical.

Leave the formal wear at home. This isn’t the Kentucky Derby. Overdressing looks out of place.

Dress in layers. The arena is climate-controlled, but you’ll be walking through the outdoor Vendor Village before the show. March evenings can dip into the 50s.

WestWorld Scottsdale: Parking, Directions & Insider Tips

WestWorld is located at 16601 N Pima Road, Scottsdale, AZ 85260. The primary entrance is off Pima Road, north of the Loop 101.

Here’s what the official site won’t tell you:

Parking Hacks (Save Time & Money)

Arrive 90 minutes before showtime. The official guidance says “one hour early.” That’s not enough. Pima Road traffic backs up significantly during ingress, and you’ll want time to browse the Vendor Village before it closes.

Bring cash. Parking typically costs $10-$20. While the venue is going digital-first, veteran attendees know that card readers in the remote lots sometimes struggle. A $20 bill saves 10 minutes of waiting.

Clear Bag Policy & What to Bring

While Rodeo Scottsdale hasn’t explicitly published a 2026 bag policy, Clear Bag policies are standard at all major Arizona venues (State Farm Stadium, Footprint Center, Desert Diamond Arena).

Play it safe: bring a clear bag (12x6x12 inches or smaller) or a small clutch. This avoids a long walk back to your car if security turns you away.

What to bring:

• Phone (with digital tickets downloaded + screenshots)
• ID (for alcohol purchases)
• Credit card or cash
• Light jacket for evening shows
• Ear protection for young children (it gets loud)

What to leave in the car:

• Outside food and drinks (not permitted)
• Large bags or backpacks
• Professional cameras (check venue policy)

Old Town Scottsdale After-Party Guide

But the night doesn’t end there:

Once the final bull rides at WestWorld, the energy migrates 20 minutes south to the Old Town Entertainment District. This is where rodeo fans celebrate—whether you want authentic honky-tonk or modern country club vibes.

Authentic Western Saloons

Rusty Spur Saloon — A former bank vault turned legendary honky-tonk. Live country music 7 days a week. It’s tight, loud, and historically significant. The walls are covered in dollar bills and Western memorabilia. Cash only.

Porters Western Saloon — Housed in Scottsdale’s 1929 Post Office building. More polished than the Rusty Spur, whiskey-forward cocktails, and “General” the horse statue guards the entrance. A sophisticated Western experience.

Modern Honky-Tonk Scene

Dierks Bentley’s Whiskey Row — The bridge between country and club. 360-degree stage, massive screens, fog machines. Country music meets nightclub energy. Perfect for groups who want dancing without the dive bar feel.

Not My First Rodeo — NEW for 2026. This venue specifically targets the modern country demographic with upscale bar food, craft cocktails, and a “sing-along” atmosphere. Mentioning this spot proves you know what’s current.

For the complete rundown of where to drink and dance, check our Scottsdale nightlife guide.

Parada del Sol Rodeo 2026: Quick Reference Guide

Everything you need in one table:

Frequently Asked Questions

What’s the difference between Parada del Sol Parade and Rodeo Scottsdale?

These are two separate events with different dates and locations. The Parada del Sol Parade happens in late January in Old Town Scottsdale—it’s free to attend and features floats, marching bands, and the Trail’s End Festival. The Rodeo happens in early March at WestWorld Equidome and is a ticketed PRCA professional competition. The 2026 parade concluded January 31st; the rodeo runs March 5-8, 2026.

How much are Rodeo Scottsdale tickets in 2026?

Parada del Sol Rodeo ticket prices range from $20-$40 for general admission up to $226 for premium chute-side seats. The average ticket price is around $66. Buy exclusively from the official vendor—Bamm Tickets—to avoid scams and inflated resale prices.

What time should I arrive at WestWorld Scottsdale for the rodeo?

Arrive 90 minutes before showtime—not the “one hour” the official site suggests. Pima Road traffic backs up significantly during peak arrival, and you’ll want time to browse the Vendor Village before it closes when the performance begins. For a 7:00 PM show, plan to arrive by 5:30 PM at the latest.

Is the Scottsdale Rodeo family-friendly?

Absolutely. The Sunday matinee (2:00 PM) is specifically designed for families with a more relaxed atmosphere and earlier end time (~5:00 PM). Mid-level seating works best for kids—high enough for full arena views, not so close that the noise overwhelms young children. Bring ear protection for kids under 8; it gets loud during bull riding.

Can I buy Parada del Sol Rodeo tickets at the gate?

Not recommended. Rodeo Scottsdale sells out every year—Saturday goes first, followed by Friday. The venue uses 100% digital ticketing with no physical Will Call. If you show up without advance purchase through Bamm Tickets and a QR code on your phone, you risk being turned away even if tickets technically remain.

What day is best to attend Rodeo Scottsdale?

It depends on what you want. Thursday offers smaller crowds and great photo opportunities—ideal for first-timers who want a relaxed experience. Friday brings date-night energy and younger crowds. Saturday is peak attendance—”The Big Show” with maximum atmosphere. Sunday afternoon is perfect for families with its 2:00 PM start and championship finals action.

Where can I buy authentic Western wear in Scottsdale?

Saba’s Western Wear has outfitted Scottsdale cowboys since 1927—the go-to for authentic boots, hats, and attire. Rancher Hat Bar offers custom fittings if you want a properly shaped felt hat. Old Town Scottsdale has several Western boutiques within walking distance of each other. Check our Scottsdale shopping guide for more options.

The Parada del Sol Rodeo 2026 Awaits

The 73rd Annual Rodeo Scottsdale celebrates more than Western sport—it marks Scottsdale’s 75th anniversary as “The West’s Most Western Town.”

Whether you’re a lifelong rodeo fan or experiencing bull riding for the first time, this event delivers authentic Arizona heritage wrapped in professional athletic competition.

Grab your tickets early. Arrive 90 minutes before showtime. Wear your boots if you’ve got them.

And after the final ride, let Old Town’s saloons extend the celebration.

Planning more Scottsdale adventures? Explore our guides to Scottsdale’s best steakhouses, top attractions and activities, and the Cactus League Spring Training schedule.